In recent years, the UAE has become a top destination for high-net-worth individuals (HNWIs), very high-net-worth individuals (VHNWIs), and ultra-high-net-worth individuals (UHNWIs) seeking financial advantages, a luxurious lifestyle, and business growth opportunities. Recent reports show that 21% of young, wealthy individuals from the UK and France are considering the UAE [...]
Luxury brands have always captured the fascination of consumers worldwide, but marketing these brands is one of the most intricate disciplines in the business world. This article explores the eight essential principles of luxury brand marketing, which together create a powerful framework for positioning and promoting luxury brands effectively. It [...]
The world is set to experience a significant shift in wealth distribution, with nearly $31 trillion expected to be passed down to younger generations over the next decade, according to the 2024 Family Wealth Transfer report by Altrata. This massive transfer of wealth, surpassing the gross domestic product of the [...]
The luxury market is undergoing a profound transformation. As we approach 2025, brands must adapt to a landscape shaped by a new generation of affluent consumers, a reimagined definition of luxury, and a digital-first approach that transcends traditional marketing strategies. To remain relevant and desirable, luxury brands need to rethink [...]
As Millennials and Generation Z are projected to account for over 40% of all luxury goods sales by 2025, the economic shifts that influence their spending habits are a significant factor for luxury brands. However, Ultra-High-Net-Worth Individuals (UHNWIs) remain relatively unaffected by such fluctuations, making them the most coveted demographic [...]
