Sheikh Zayed Road, Dubai, UAE
STRATEGIC GROWTH CONSULTANCY + AGENCY
Our approach to campaign strategy begins with a data-first point of view. We analyze current audience and historical performance data and pair this analysis with competitive and audience universe research. This process of planning from the inside out guides how our team identifies audience segments and the most efficient media and channels for your communication strategy and purchase path.
Our tech-savvy team continually vets best-of-breed technology companies to upgrade our media plans and ensure a data-centric, targeted approach. While we prefer long-term partnerships with technology vendors, we remain steadfastly technology agnostic, allowing us to recommend the best solutions for our clients.
Our real-time customized dashboard means a client’s KPIs are readily available in a visual format and optimizations are developed through a holistic marketing lens. CRM and website analytics are also integrated to provide a 360-degree view of each campaign.
In giving our clients easy access to every step of the planning, buying, and optimization processes, we are inviting their collaboration and empowering them to make smarter marketing decisions.
OUR PROCESS
We believe in order for you to truly maximise your revenue, your marketing approach should be as holistic as possible. This means combining Paid Social ads with other marketing methods to ensure each part of your marketing strategy complements each segment.
OUR PROCESS
We created our 360° Growth Matrix to guide our e-commerce brands through a process of constant iterations and development across all aspects of their business.
This approach allows us to consult across key workflows for clients to ensure maximum results and growth is achieved consistently.
We at Mercell have been working hard for the last couple of years to get up to speed to shift towards a data driven company. WitWyse team has gone above and beyond to make that happen. We weren't just after a data tech company, but a company that can also speak business and get along with all the key departments, and we've been just so lucky with them.