The world is set to experience a significant shift in wealth distribution, with nearly $31 trillion expected to be passed down to younger generations over the next decade, according to the 2024 Family Wealth Transfer report by Altrata. This massive transfer of wealth, surpassing the gross domestic product of the [...]
In today’s competitive digital landscape, an integrated marketing strategy is crucial for businesses aiming to achieve sustainable growth. But why is it essential to use a strategic framework to create this plan? The answer lies in the ability of a framework to streamline your marketing efforts, ensure alignment across all [...]
In the competitive world of digital advertising, every click counts. However, many advertisers face the frustrating reality that not all clicks lead to a website visit. In fact, approximately 20% of clicks from high-intent ads, such as Search Engine Ads, never convert into a visit. This drop-off rate can skyrocket [...]
