WitWyse proposed creating a bespoke tool for Samsung that would allow for integration, management and standardization of tags in Adobe Launch, as well as the implementations and publishing of tags at scale across markets and containers.

The tool was configured in a way that all user behavior Samsung wanted to collect across markets was standardized for data accuracy. We also built in functionality to automatically re-publish tags and alert market IT and marketing teams when approval was required – critical with the time-sensitive rules of the business.