CRO Strategy & Personalisation

Year

2023

Role in project

UX/UI Design - branding

Clients

The Organic Crave

OUR APPROACH

Increased revenue and better user experience

Webtics approached the challenges that Volkswagen was facing with a data-driven and results-focused mindset. Our team of experts conducted a comprehensive analysis across all Volkswagen Financial Services websites to identify areas for improvement to then develop a holistic optimization strategy to boost conversions and increase ROI.

 

We not only improved individual elements on the websites, such as call-to-actions and forms, but also examined how these elements worked together to create a seamless user experience.

 

We used cutting-edge technologies and client’s existing data analysis tools to accurately measure the impact of the optimization efforts and make data-driven decisions. Our commitment to transparency and communication ensured the alignment of all the involved stakeholders, which was critical for the success of the project.

Overview

Goals accomplished!

Thanks to a well-executed CRO strategy, a series of goals aimed at improving website conversion rates have been accomplished.

Results

7%

INCREMENTAL COMPLETION RATE FOR LEASING ENQUIRIES

1.6M€

PROJECTED ANNUAL REVENUE INCREASE

32%

REDUCTION IN BOUNCE RATE

Poster Series

Ul Toolkit