Launching a new product or service, or refining your go-to-market (GTM) strategy for an existing product, can be a major challenge for B2B companies. The key to success is ensuring that you’re targeting the right audience at the right time. A well-defined GTM strategy helps streamline resources, improve alignment between [...]
In recent years, the UAE has become a top destination for high-net-worth individuals (HNWIs), very high-net-worth individuals (VHNWIs), and ultra-high-net-worth individuals (UHNWIs) seeking financial advantages, a luxurious lifestyle, and business growth opportunities. Recent reports show that 21% of young, wealthy individuals from the UK and France are considering the UAE [...]
Luxury brands have always captured the fascination of consumers worldwide, but marketing these brands is one of the most intricate disciplines in the business world. This article explores the eight essential principles of luxury brand marketing, which together create a powerful framework for positioning and promoting luxury brands effectively. It [...]
The world is set to experience a significant shift in wealth distribution, with nearly $31 trillion expected to be passed down to younger generations over the next decade, according to the 2024 Family Wealth Transfer report by Altrata. This massive transfer of wealth, surpassing the gross domestic product of the [...]
In today’s competitive digital landscape, an integrated marketing strategy is crucial for businesses aiming to achieve sustainable growth. But why is it essential to use a strategic framework to create this plan? The answer lies in the ability of a framework to streamline your marketing efforts, ensure alignment across all [...]
In the competitive world of digital advertising, every click counts. However, many advertisers face the frustrating reality that not all clicks lead to a website visit. In fact, approximately 20% of clicks from high-intent ads, such as Search Engine Ads, never convert into a visit. This drop-off rate can skyrocket [...]
