• Our Office

  • Sheikh Zayed Road, Dubai, UAE

Our Capabilities

Brand Audit

No matter how big or small the organization is, one of the most fundamental reasons for failure is the fact that branding is often disconnected from business strategy, value proposition and market perception. Many companies fail to use their branding to impact customer emotions, create a bond and convey the right message to push them to believe that buying their products or services will solve their problem and give them the value they are seeking. As such, defining what a brand should stand for in the hearts and minds of customers, employees and stakeholders, and what value it will deliver to them is crucial to understand why the brand exists and what its ultimate essence and purpose is.

WitWyse brand strategy consultant helps organizations assess, evaluate, and analyze brand identity, performance, and strategy of products and services. We offer expert recommendations and insights into possibilities of breathing new life into brands and identify strategies that improve customer loyalty and secure employee engagement and alignment.

What We Do

Brand positioning

Brand purpose

Universal insight

Value proposition

Values and drivers

Brand manifesto

How We Help Our Clients

Setting up a sense of direction

We help give a clear direction of what the company stands for, creates a brand promise, and demonstrates the cultural values to give the brand personality and keep it ahead of the curve in target markets.

Achieving greater appeal and differentiation

We help develop a clear plan to make the brand stands out in an engaging way and stay ahead of competitors to serve as a magnet, and draw prospects to product and service offerings and understand the value add.

Increasing brand recognition & equity

We help design strategies built around brand awareness and consistently promoting positive experiences, leading consumers to recognize it without assistance, seek it to make purchases, prefer it over other brands, and establish loyalty.

Promoting employee engagement and alignment

We help align the different stakeholders of the organization to the brand strategy to make them feel more engaged, work harder for the brand’s success, and become great ambassadors for the brand.

Increasing customer conversion & retention

We help organizations develop strategies that differentiate them from competition and focus on converting customers and retaining them to invest more through cross-selling and upselling, increase their lifetime value and boost revenue.

Reducing ad budget and focusing efforts

We help focus the efforts within marketing and advertising to achieve a higher ROl and invest the resources in activities that further the company’s mission and translate into increased sales and profits for the company.

Keeping the message and identity consistent

We help make it easier for customers to remember and identify the brand and help cut through the noise by creating a unique voice for the organization and consistency in communication and visual identity across all channels.

Brand positioning
Brand purpose
Universal insight
Value proposition
Values and drivers
Brand manifesto