Our Capabilities

Competitive Analysis

Whether to forge better products and services or see a potential partnership in other companies, competitive intelligence is needed to make it happen. Being aware of the operational environment and the factors performing in it is a prerequisite to successful competitiveness. 

 

As a market research and competitive analysis consultant, WitWyse provides access to in-depth competitor analysis on all industry segments and verticals and provides crucial information on their business structure, products and services, marketing strategies (online & offline), and industry strengths and weaknesses, among others.

WitWyse 360. research & intelligence approach combines primary and secondary research techniques, to provide concrete knowledge of competitors in target markets.

 

WitWyse is one of the leading competitive analysis consulting firms offering business plan competitive analysis consultancy services in UAE, Saudi Arabia and the Middle East & Africa region. Our competitor analysis consultants team includes subject matter experts and researchers who have extensive experience in providing competitor consulting services.

What We Do

Competitive analysis & modelling

Competitive benchmarking

Competitor profiling

Competitor SWOT analysis

Digital sensing for competitor comparison

Competitor channel analysis

Competitive advantages

How We Help Our Clients

Understanding competitive environment

We help define direct and indirect competition and understand their strengths, weaknesses, and competitive advantages to design tactics and strategies that can outperform competitors.

Developing the Unique Selling Proposition (USP)

We help define the factors that are different to competition and could be leveraged, and gain insight into what other brands define as their “why”, to improve the value proposition and be distinguished from competitors.

Identifying competitors' position & key advantages

We help analyze direct and indirect competition and outline success factors and weaknesses to identify tactics to differentiate by offering products and services that fll gaps that competitors have not addressed.

Assessing the effectiveness of marketing strategies

We help analyze competition and see how their sales & marketing tactics have changed to design working tactics and strategies, and make data driven sales and marketing decisions and improvements.

Evaluating the viability of new products and services

We help uncover how competitors have succeeded and failed to determine if new products or services are already in the market and whether or not it’s competitive when it comes to value proposition and positioning.

Identifying unserved or underserved gaps

We help uncover market gaps by identifying market ft in relation to price, quality, customization and proposition to identify missed opportunities and expand or change the focus of the business and improve market share.

Improving owned products and/or services

We help identify areas to improve existing products and services by analyzing reviews and anticipating customers’ needs and expectations taking into consideration competitors’ pending improvements.

Avoiding mistakes and discovering potential threats

We help identify challenges that competitors are facing to anticipate potential market changes, entrants threats, and successful tactics and lessons learned to improve market positioning and avoid similar mistakes.

Competitive analysis & modelling
Competitive benchmarking
Competitor profiling
Competitor SWOT analysis
Digital sensing for competitor comparison
Competitor channel analysis
Competitive advantages